This article was originally published at Escape Front.
We already listed companies you can collaborate within the previous article. Now it’s time to deep dive into partnership as a separate subject since there is a lot of nuances.
First of all, answer yourself what is your goal
And then, scan the message a VR provider tells.
Do they provide the exclusivity for your area? Being the first one in the city is the greatest advantage. And being the only one will keep you safe from competitors and that is especially important for small cities
Did they build the product from a real-life escape perspective in mind? What is their origin? Did they open real-life escape rooms by themselves? Do they understand the real-life escape business needs, worries and challenges? Do they design their products as escape rooms that could be successful in a real center?
How long do they do this? What actual locations succeed with their products? What is the number of bookings in these locations? What is the TripAdvisor, Facebook or Yelp rating there? What do real people say about the experience?
Do they back up these success stories with some data? Do they disclose any aggregated data about the locations? Do they count the number of bookings in these locations by themselves? How do they measure customers’ reactions and loyalty?
One of the ways to do that is to get the Net Promoter Score. You ask a client to rate the likelihood of recommending the experience to a friend or colleague. “On a scale of 0 to 10, how likely are you to recommend the game to a friend or a colleague?” Based on their rating, players are then classified in 3 categories: detractors (score from 1 to 6), passives (7 and 8 scores) and promoters (9 and 10 scores). The NPS is determined by subtracting the percentage of customers who are detractors from the percentage who are promoters. So you have an index ranging from -100 to 100 that measures the willingness of customers to recommend the game to others.
How many entertainment venues are using their products?
Can you get a turnkey solution from them? Is it possible to buy the hardware and everything from them? Is it possible to do everything by yourself?
Do their products have marketing potential? Will these games get you traction?
Do they provide marketing support? Will they advise and help you with running a website or an ad campaign? Do they have such expertise?
Do they train your staff?
Will they do the operations? Or is it up to you?
Will you be able to you distribute their games to other businesses in your country?
Will you be able to develop your own game for your own brand?
The main point here is that you should ask a lot of questions to yourself before reaching a VR provider like Avatarico. And then you should carefully listen and ask the questions listed above so you could understand do you fit each other, do you have common goals, and do you meet each other’s standards. Once you find the right company, there will be a lot of hard work. And we’ll cover this in the next article.
Thank you for your interest!
Our managers will call you as soon as possible.
Effective Date: 14th May, 2018
This Privacy Policy describes:
This Privacy Policy applies to Avatarico's games, websites and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on Avatarico.com. If we make any material changes, we will notify you by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.
If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly.
Name of the controller: Avatarico LLC
email: support@avatarico.com
When you request a callback on Avatarico.com, we collect data from you. We use these data to contact you and to make offers more suitable for you.
Filling up the form on our website you provide us the following information:
We use these data to contact you, to make offers more suitable for you and for analytics purposes.
Apart from Avatarico, your data can be accessed by others in the following situations:
We may provide this information to our partners only with your consent. These partners process your data only at and according to Avatarico´s instructions.
These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
The following are the links to the advertising and analytics partners’ privacy policies:
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our clients or others.
Our emails are run on an opt-out basis, and we never send unsolicited emails. If you do not want to receive emails from us, you can unsubscribe from them at any time using the clear instructions found in every email we send.
If you provide your phone number requesting a callback we will call you as many times as we believe will be useful to reach you.
In most cases, we also create a Avatarico-specific ID for you when you use the Service.
To perform the contract, we process data necessary to
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
To show you personalized advertisements in the Service as well as in other websites and services (including email) we have a legitimate interest to process necessary data to
For information on how to opt-out from personalized advertisements, see section 'Your rights and options' below.
Ensuring a level playing field in the Service is a top priority for us. In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
With your consent, we may process your data for additional purposes, such as using your GPS location to show you local events.
Apart from Avatarico, your data can be accessed by others in the following situations:
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
Avatarico has partners to perform services for us. These partners process your data only at and according to Avatarico´s instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
The Service includes features from our partners, such as social media interaction tools and in-game advertising.
These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy. Adequate safeguards that our partners may use include standard contractual clauses approved by EU Commission and the Privacy Shield certification in case of transfers to the USA.
You may opt-out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications.
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android).
For personalized in-game offers opt-out, you can use the options provided in the game settings.
If you request, we will provide you a copy of your personal data in an electronic format.
You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings.
We will respond to all requests within a reasonable timeframe. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact your local data protection authority for unresolved complaints.
Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
We retain your data for as long as your account is active or as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
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